Free to Dream
What is Free to Dream
Inspiring Dreams
Sustainable Communities
Empowering Communities
Featured Initiatives
Criminal Justice Reform
Economic Empowerment
Climate Resilience
Bridging the Equity Gaps Through
Justice Reform
It’s why we believe criminal justice reform is so vital — to positively affect the societal and economic outcomes of traditionally marginalized communities. It’s also why we’re passionate about creating equal access to justice — as legal services are inaccessible or unaffordable to the majority of low- and middle-income Americans.
We’re investing in community partnerships and high-impact social enterprises to limit recidivism, broaden employment opportunities for the formerly incarcerated and advocate for public policy change towards a more equitable and humane justice system.
Workforce Diversity, Equity & Inclusion
We’ve seen first-hand how diverse teams are more productive and innovative in an inclusive environment. We believe diversity and inclusion give us a competitive edge and help us solve customer challenges through unique perspectives, real dialogue and empathy.
Each day we stand committed to fostering a more diverse and inclusive culture that empowers and engages our most valuable asset — our people.
Economic Empowerment
To work towards this, we’re investing in workforce development initiatives including our own Fair Chance Hiring Program, and helping small business owners — especially BIPOC entrepreneurs—expand and hire more people.
We believe in economic empowerment for all. We have a responsibility to use American Family’s influence and resources to build a more inclusive economy.
Education & Health Equity
Equity gaps in educational experiences, a lack of access to quality and affordable care and disparate opportunities persist in America’s education and youth support systems.
Data shows that youth who experience equity in education not only build stronger, healthier families and communities – they also fuel a more diverse and inclusive workforce. It’s why we believe in funding and collaborating with equity-centered programs and social impact organizations that help young people thrive in school – and beyond.
Today, we’re partnering with community organizations that use innovation to solve education-based equity challenges and investing in companies like BookNook to grow and scale our impact. We’re also advocating for youth by collaborating with the Wisconsin Early Childhood Association and student pipeline programs like CEOs of Tomorrow.
Climate Resilience
We are investing to build resilience so our customers, colleagues, and communities can respond when faced with seemingly insurmountable challenges.
Our Family Portrait
Bill Westrate
Chair & CEO, American Family Insurance
"This work is at the core of our DNA. For more than 90 years, American Family has invested in initiatives benefiting our society. Our role is to partner to create the foundation for health, equity and economic prosperity in our communities.”
Yasir Kamal
Inclusive Excellence Vice President, American Family Insurance
“When we encourage the authentic capabilities of our employees, we create life-changing solutions for families in our communities. That’s what diversity, equity and inclusion is really about.”
Nyra Jordan
Inclusive Excellence Vice President, American Family Insurance
“When we encourage the authentic capabilities of our employees, we create life-changing solutions for families in our communities. That’s what diversity, equity and inclusion is really about.”
John G McIntyre
Social Investment Managing Director, American Family Institute
"In the United States, we have these big gaps in different communities based on their income and other backgrounds. So we believe we can close these gaps so that we can all have great opportunities to grow as individuals and as communities and that needs to be distributed more evenly across the United States."