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Terms and Conditions of Use

This document provides the terms and conditions of use of amfam.com, My Account and the MyAmFam mobile app. Your use of these apps or website is expressly conditioned on your acceptance of these Terms and Conditions, including all policies and other terms that may be specific to an application or service.  

If you do not agree with any part of the Terms and Conditions, you must not use the apps and/or website (the “Site”).  You can use the Site for online access to your personal policy information, our product information, educational content, our services and self-help tools (“Online Activities”).

The companies of American Family Insurance Group (see Company Identification) reserve the right to modify the Terms and Conditions at any time. Continued use of the Site by you will constitute your acceptance of any revisions to the Terms and Conditions. Please check this page regularly.

Read all our Terms and Conditions or click below to review a specific topic:

  • Paperless Electronic Delivery
  • Email Policy
  • Copyrights and Trademarks
  • Third-Party Websites
  • Website Linking
  • Web Cookie Policy
  • General Privacy Notice
  • My Account and MyAmFam App
  • Disclaimer of Warranty
  • Limitation of Liability
  • Jurisdiction / Enforceability
  • Claims Texting Terms and Conditions Claims

Paperless Electronic Delivery

Paperless Electronic Delivery of certain communications and billings and available through American Family’s online service website (My Account) and mobile app (MyAmFam app).  This preference can be made through these services and the specific terms of use are available here.

Email Policy

If you no longer wish to receive marketing or promotional emails from American Family, please click the Unsubscribe link included in these emails.  If you unsubscribe from marketing or promotional emails, we will continue to send transactional email messages for service and support, such as for My Account.

Email messages are not secure.  Our security software does to encrypt email messages. Unencrypted email messages traveling through the Internet are potentially subject to viewing, alteration and copying by others.

Copyrights and Trademarks

All Contents ©2020 American Family Mutual Insurance Company, S.I.  All Rights Reserved. The contents of all material available on this Internet site are copyrighted by American Family Mutual Insurance Company, S.I. unless otherwise indicated. All rights are reserved by American Family Mutual Insurance Company, S.I., and content may not be reproduced, downloaded, disseminated, published, or transferred in any form or by any means, except with the prior written permission of American Family Mutual Insurance Company, S.I. Copyright infringement is a violation of federal law subject to criminal and civil penalties.

Third-Party Websites

The Site contains links to other Internet websites (third-party websites) that are not maintained by American Family.  These links are provided solely for your convenience. American Family makes no warranties or representations about the content of, about any products or services offered by, or about the security or the intellectual property compliance of, such third-party websites. We recommend that, before using these websites, you take the time to read the privacy policies and user agreements of those websites.  When viewing videos from the Sites that reside on YouTube, you are agreeing to abide by their terms of service (https://www.youtube.com/t/terms).

Website Linking

You may not link to our Website without our consent. By using the Website, you agree to cooperate with us in causing any unauthorized framing or linking to immediately cease.

Web Cookie Policy

Web cookies are small computer files that a website places on an Internet user's computer to store basic information. Generally, cookies help website operators serve their users better and more quickly. There are two types of cookies: session and persistent. Session cookies exist only during an Internet user's online session. They do not collect information from a user's computer, and they typically store information only in the form of session identification. Session cookies are erased from a user's computer when the user closes the browser software. Persistent cookies remain on a user's computer after the browser has been closed and are stored on a user's hard drive until they expire or until the user deletes the cookie. Persistent cookies are used to collect identifying information about a user, such as Web surfing behavior or user preferences for a specific website.

How We Use Web Cookies

When you interact with the American Family Insurance website, we strive to make your experience easy and meaningful. Our Web server uses both session and persistent cookies to improve your interaction with the Website, and to help us improve user experience. We use cookies to measure behavior on this website for usability purposes and to save choices made on some pages. The cookies used on this website do not identify you personally. Unless you choose to identify yourself voluntarily, they merely recognize your browser. You may choose to identify yourself to us by requesting a quote, by requesting more information on a product or service, or by completing one of several contact forms. Otherwise, you remain anonymous. Users who disable their Web browsers' ability to accept cookies can still browse this website. However, we encourage you to accept cookies (which can be set through your browser settings) so that we may take further strides in making this website easier to use.

General Privacy Notice

The companies of American Family Insurance Group (see Company Identification) recognize the importance of our customers’ trust.  Keeping personal information confidential is a top priority for all American Family Insurance employees, agents and staff.  This privacy notice, which is required by state and federal law, explains our privacy practices.

My Account and MyAmFam App

American Family’s online service website (My Account) and mobile app (MyAmFam app) are restricted and require a user identification code (User ID) and a password for access. Unauthorized, unlawful or deliberately damaging use of or access to the online service website is strictly prohibited.

In accessing the online service sites, you agree that:

  • American Family is entitled to act on instructions received under your User ID and password.
  • American Family is not liable for any unauthorized access to your personal information that is not the direct result of gross negligence or intentional misconduct on the part of American Family.
  • You will keep your password confidential and you will notify American Family immediately if you believe someone else has obtained your User ID and password or any unauthorized access to the online service site has occurred or may occur.
  • American Family may block access to these services without prior notice if we believe your User ID and password are being used by someone other than you, if any unauthorized access to your personal information has occurred or may occur, or for other reasons including the protection of the individual’s personally identifiable information.

Disclaimer of Warranty

THE CONTENT AND MATERIALS IN THE AMERICAN FAMILY SITE ARE PROVIDED “AS IS” AND AMERICAN FAMILY EXPRESSLY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, WITH RESPECT TO THIS SITE INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT.  AMERICAN FAMILY DOES NOT WARRANT OR REPRESENT THAT THE FUNCTIONS OR OPERATION OF THE SITE WILL BE UNINTERRUPTED OR ERROR-FREE, THAT DEFECTS WILL BE CORRECTED, OR THAT THE SITE, ITS SERVERS OR ANY EMAIL SENT FROM AMERICAN FAMILY ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. SOME STATES DO NOT ALLOW THE DISCLAIMER OF IMPLIED WARRANTIES, SO SOME OR ALL OF THE FOREGOING DISCLAIMER MAY NOT APPLY TO YOU.

Limitation of Liability

AMERICAN FAMILY SHALL NOT BE LIABLE FOR ANY INJURY, LOSS, CLAIM, OR DAMAGES OF ANY KIND, WHETHER BASED IN CONTRACT, TORT, STRICT LIABILITY OR OTHERWISE, WHICH ARISES OUT OF (1) THE USE OF, OR INABILITY TO USE, THIS WEBSITE OR CONTENT FOUND IN THE SITE, AND (2) UNLESS RESULTING FROM THE GROSS NEGLIGENCE OR INTENTIONAL ACTIONS OF AMERICAN FAMILY, OR THE UNAUTHORIZED ACCESS TO OR ALTERATION OF YOUR DATA BUT ONLY TO THE EXTENT OF THE COST TO CORRECT THE SECURITY DEFECT OR TO RESTORE THE AFFECTED INFORMATION. AMERICAN FAMILY SHALL NOT IN ANY CASE BE LIABLE FOR ANY INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, OR SIMILAR DAMAGES OF ANY KIND, EVEN IF AMERICAN FAMILY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. SOME STATES DO NOT ALLOW THE EXCLUSION OF LIABILITY FOR CERTAIN DAMAGES, SO SOME OR ALL OF THE FOREGOING EXCLUSIONS OR LIMITATIONS MAY NOT APPLY TO YOU.

Jurisdiction / Enforceability

Use of the American Family Site shall be governed by, and its language must be construed in accordance with the laws of, the State of Wisconsin without giving effect to any principles of conflicts of laws. Any dispute concerning the Site or the stated policies shall be subject to the exclusive venue of a court of competent jurisdiction in Dane County, Wisconsin.

Should any provision of these Terms and Conditions be held to be invalid, unlawful or for any reason unenforceable, then the affected provision shall be severable from the remaining provisions. A severed provision shall not affect the validity or enforceability of the remaining provisions.