Packers helmets

American Family Insurance and The Green Bay Packers

Welcome, Packers fans! As the Official Insurance Partner of the Green Bay Packers, visit us here for exclusive promotions, content, announcements, news and more. At Lambeau Field, The American Family Insurance Gate on the stadium’s east side allows fans easy access to the Atrium, 1919 Kitchen & Tap, the Packers Pro Shop and the Packers Hall of Fame.
People in front of American Family Insurance branded booth

American Family Insurance at Titletown Gameday Live

Visit our activation space within Titletown Gameday Live prior to all home games. Put your skills to the test and play Protect the End Zone and register for a free Packers item!

DreamDrive, Presented by American Family Insurance

Since 2014, American Family has proudly sponsored DreamDrive, the well-known tradition of players riding children’s bicycles to practice.
American Family Insurance and Green Bay Packers  personnel cutting ribbon.

DreamDrive

American Family Insurance and the Green Bay Packers cut the ribbon, officially kicking off our long-standing tradition.

AFI DreamDrive Stand.

DreamDrive

Stop by one of the American Family Insurance giveaway carts to receive your free protection premium.

American Family Insurance branded carts.

DreamDrive

American Family Insurance is the proud presenting sponsor of DreamDrive, since 2014.

The History of DreamDrive

Narrator: This is green bay. They have a football team. These are three people who know things. Here is what they know about the Dream Drive.

Tom Pigeon: You know there's no exact date I believe that it started in '57 when the packers moved out to the west side.

Mary Jane Herber: When they had the training camp in Stevens Point basically from '54 to '57 there was a distance between the college dorms and the stadium.

Frank Anderson: It could have begun in '55 it could have begun in '54. Nobody knows exactly when it began.

Tom Pigeon: Some of the kids yeah they get a relationship form with a player and I've heard stories where the kids invite them to their wedding so the relationship carries way beyond the years that they played with the Packers

Frank Anderson: It's all too historic. It's all too one of a kind. The Packers have nothing but one-of-a-kind experiences

[Music]

A Packer Tradition

The American Family Insurance DreamDrive highlights a long-lasting Packers tradition. Go back in time with Packers fans and experts to learn about this iconic tradition, how it started and the impact it has on fans today.

Kicking off DreamDrive

Great to be here at Lambo field and American Family Insurance dream Drive the tradition like no other I was always a really fun experience that I've never been as an adult so I decided to come back and the energy is pretty awesome awesome amazing amazing very cool lot of Happy Kids dream dive is hype one player was carrying a bike a little girl walking next to him the bike was way too small for him it's Charming coming to Lambo has always been a dream come true it

[Music]

DreamDrive presented by American Family Insurance is back again. Check out how fans highlight one of the best traditions in professional football and the influence it has on the community.

In the News

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Packers, American Family Insurance Renew Partnership

The Green Bay Packers and American Family Insurance today announced a multi-year renewal and expansion of the partnership between the Packers and Titletown and the Madison, Wisconsin-based insurance company.

Green bay packer alternate white helmet

Packers unveil white alternate helmets, invite fans to join "Winter Warning" game presented by American Family Insurance

Whiteout conditions at Lambeau Field will arrive early this year, with Green Bay Packers players and over 80,000 dedicated fans set to unite and wear white on Sunday, Oct. 20, for the team’s first-ever “Winter Warning” game, presented by American Family Insurance.

Jordan Love

American Family Insurance announces newest addition to its brand partnership program

American Family Insurance announced today Jordan Love, Green Bay Packers quarterback, has signed on as the company’s newest brand ambassador. Jordan becomes the latest addition to this group of fearless dreamers, who will continue the company’s strategy of promoting and championing the dreams of its customers, communities and employees.